Privacy Policy
How we collect, use, and protect your personal information
Last updated: January 2025
1. Introduction
Precision Plants Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our services.
We are registered in England and Wales (Company Number: 14921876) with our registered office at University of Hertfordshire, Hatfield, AL10 9AB.
2. Information We Collect
We may collect information about you in various ways:
Personal Data
When you contact us or register interest, we may collect:
- Name and contact information (email, phone, address)
- Business information (farm size, location, current crops)
- Investment preferences and accreditation status
- Communications you send to us
Automatically Collected Data
When you visit our website, we may automatically collect:
- IP address and browser type
- Pages visited and time spent on site
- Referring website
- Device information
3. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide information about our products
- Process farm trial applications and investor enquiries
- Send updates about our progress, seed availability, and industry news (with your consent)
- Improve our website and services
- Comply with legal obligations
4. Legal Basis for Processing
Under UK GDPR, we process your data based on:
- Consent: For marketing communications
- Legitimate interests: To respond to enquiries and improve our services
- Contract: To fulfil agreements with farmers and investors
- Legal obligation: To comply with regulatory requirements
5. Data Sharing
We do not sell your personal data. We may share information with:
- Service providers who assist our operations (under strict confidentiality)
- Research partners (anonymised data only)
- Regulatory authorities when required by law
- Professional advisers (accountants, lawyers)
6. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Typically:
- Enquiry data: 3 years from last contact
- Investor data: 7 years (regulatory requirement)
- Marketing preferences: Until you unsubscribe
7. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
- Withdraw consent at any time
To exercise these rights, contact us at [email protected].
8. Cookies
Our website uses cookies to enhance your experience. We use:
- Essential cookies: Required for website functionality
- Analytics cookies: To understand how visitors use our site
You can control cookies through your browser settings.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
Precision Plants Ltd
University of Hertfordshire
Hatfield, AL10 9AB
Email: [email protected]
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.